Live Sketch Art at Land Rover's Destination Defender

Against a backdrop of mass digital consumption, Land Rover's Destination Defender event stands out. Every spring, they offer customers a weekend of camping, off-roading, and live music by a fire. This year, they pushed the sentiment further using original art. From Friday morning to Sunday night, we offered over 100 customers sketches of their favorite vehicles, leaving an impression that would far outlive the weekend. As one guest said, "I'm hanging this in my front hall!"